Okio Eats / Spec Commercial

A spec campaign for a Japanese food delivery app. The idea: the food is so authentic, it's like having the chef at home.

Okio Eats / Spec Commercial

A spec campaign for a Japanese food delivery app. The idea: the food is so authentic, it's like having the chef at home.

We wanted to take that line literally. What if the chef actually turned up at your place? That's how our raccoon chef was born, cooking ramen and torching sushi in an ordinary home kitchen as if it were the most normal thing in the world.

Okio Eats is a self-initiated project. We used it to see how far we could push a hybrid workflow, with CGI to plan and control each shot and AI to bring it to life, without losing the art direction along the way.