iPhone 18 Pro Max / Spec Commercial

Balance is a discipline. Steady footage shouldn't be.

iPhone 18 Pro Max / Spec Commercial

Balance is a discipline. Steady footage shouldn't be.

A spec commercial for iPhone 18 Pro Max, built around a single, impossible moment: a Japanese master completing a tower of perfectly balanced objects while another captures it, steady from start to finish.

R&D · Hybrid workflow

The biggest challenge with generative video is control, and that is the focus of this R&D. Every movement starts in Blender as a simple 360° reference that locks timing, camera and orientation. Seedance 2.5 then generates the final character on top of that guide, so the result follows a plan, not chance.