CUPRA Speed + Design

A personal concept imagining CUPRA on the Formula 1 grid, told through a hyperrealistic racing driver.

CUPRA Speed + Design

A personal concept imagining CUPRA on the Formula 1 grid, told through a hyperrealistic racing driver.

CUPRA has always pushed design and performance in the same direction, and we kept wondering what that would look like on a Formula 1 grid. So we imagined it ourselves.

Everything started with the driver: a hyperrealistic, hyper-detailed racer built from scratch, with colours, shapes and materials taken from CUPRA's own design language. Every stitch, scratch and reflection on the helmet is there because this is the kind of detail we love getting lost in.

A self-initiated concept by the studio.